There has been a race between the businesses since the beginning, every business wants to rise up from the rest of the competition and to achieve that that go through a lot of trouble to do so. In the modern age of the internet, every business has a virtual presence regardless of their size. Whether it is a small local store a global conglomerate, everyone has a website to reach their audience. People are busier and spend most of their time working and buying online as a result ecommerce is breaking all the records and outgrowing predictions about it. Companies hire top ecommerce SEO services providers to make their websites visible to the world. That’s right SEO, for those of you who don’t know SEO, it means search engine optimization and it is a very vital part of every online business and in a way every business.
If you are thinking why is SEO important for your business, you are not alone. There are many savvy businesses in the world that don’t have a real grasp on SEO and are paying a pretty hefty price for it. If you are wondering with the same question, we have some answers that will help you understand the importance of SEO and you will know what to ask for when you hire an ecommerce services company.
SEO enhances your brand awareness:
It is famous saying that “the best place to hide a dead body is the second page of Google search results”. Facts prove that the majority of the searchers don’t go to the second page of the internet when searching for something online. Why Google? Well, why not, Google is the market king of the search results having a whopping 87.35% of the market share. Every business in the world is trying to get to the first page of Google search results and it is dominated by organic traffic that can only be achieved by proper and continuous SEO. Becoming visible on the Google search results can do wonders for your branding. Moreover, with SEO you get the visitors that are actually looking for the services you provide increasing your chances of having a high click-through rate.
SEO brings credibility:
People would never trust a brand with their private details when buying something or consider the answers of a website with low credibility. There are mental factors that play when a person goes online and showing high in the SERPS is one of the most important ones. If Google vouches for your brand, you definitely have what it takes.
Better SEO ensures better traffic:
It is true that traffic does not pay bills when it comes to ecommerce but would you rather have a store in the center of the square or in a back alley. If you have a lot of traffic your chances of getting a conversion sky-rocket as well. SEO provides the ecommerce services company with the customer insights that lead to attracting appropriate traffic. That means the people coming to your window know what they need all they are looking for is a provider like you.
SEO leads to more conversions:
SEO is not just about the traffic, it’s about the entire customer experience and making sure that your website is compatible with the requirements of the customers like the loading speed, navigation, and the entire UI. moreover, it provides qualified leads that lead to higher ROI making it a very safe and high grossing investment.